Users will soon have a updated setting that permits them to reduce the amount of AI-created videos appearing in their streams. This initiative comes as the service disclosed that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the following weeks before a widespread rollout. This development comes amid a surge in AI-generated material, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing video streams on a competing service primarily display content made by AI. A considerable share of this output is considered “AI slop”, a term for substandard, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that many people like content made with AI tools, including computer-generated images to educational videos, and we aim to offer the community the option to adjust the amount of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The platform disclosed that there are now 1.3 billion videos on its service labeled as AI-generated. Collectively, over 100 m media items are added to the platform daily, making AI content a minor percentage of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the level of AI-generated videos they view by accessing the “manage topic” option in the app and selecting the AI content topic. Other topics that are already be adjusted under the tool include current affairs, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s rules mandate users to tag convincing artificially created content, and it bans malicious AI impersonations of public figures or critical incidents. Any realistic AI video that is without a tag can be removed under its user guidelines.
In addition, the app will henceforth attach an “AI-made” label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This step is intended to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a $2m awareness program for experts and institutions to develop educational content about ethical AI use. This program will benefit educational bodies specializing in teaching computer science.
Content Safety Approach
TikTok has defended its moderation strategy, amid controversy over plans to make redundant numerous review team members in the UK. It is expected to cut 439 jobs in its content moderation division in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content prior to it has to be seen by humans. The platform announced a notable drop in disturbing and violent content handled by safety staff over the previous year due to the use of its AI tools.
It is vital to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference work at speed.”
